Archive for January, 2012

This Little Piggy Goes to the Market

Monday, January 30th, 2012

One of the best parts of being in a new city is exploring the food markets and London, England is brimming with markets to eat through!

I discovered Jamon Jamon on a very cold Saturday stroll through Portobello Market. After humming over what to get I stopped, mesmerized, watching paella being made from scratch in huge 1 metre wide pans. Not to mention, they were cute, chatty and used authentic paella ingredients! I was drawn right in!

Paella in different stages of readiness - you just can't walk away once you spot it cooking!

Inspired from a trip to Valencia, Spain the owner of Jamon Jamon started selling Spanish inspired food on the streets of London and eventually moved to making paella a priority in Portobello market. Made with paella rice, similar to Arborio rice but a shorter grain and using local ingredients when possible, they give a seafood or chicken option. The food momentarily transports you to Spain, if it wasn’t so cold outside the moment would last a lot longer!

Delicious, authentic and satisfying!

If you take a stroll through Portobello market, grab a spot in line and watch them make your paella! Deciding on which one to get will probably be the toughest decision you make all day!

If you can’t make it to Portobello Market, follow @jamonjamon on twitter to find out where else in the city they might be making your lunch!